I’ve just seen an ad on UKTV for Oasis, a fruity soft drink produced by Coca-Cola.
It sees a herd of wildebeest stampede across the plains for the watering hole. When they arrive, one sniffs at the mucky liquid and the voice-over/interior monologue goes something like: “What? We came all this way across Africa to drink this muck? How could it possibly get any worse?”
At which point a crocodile leaps from the water and sinks its teeth into one of the wildebeest.
As the herd flees, the weird little man who seems to be the main figure in the ad campaign appears and starts chugging down a bottle of Oasis. While the slogan “Oasis: for people who don’t like water” comes on screen, the croc drags the kicking animal into the water while the dying wildebeest says “This is exactly what happened to Alan last year”.
I don’t like it.
The narration is mildly amusing I suppose, but the fact that some goofball is messing around on screen swigging from a bottle of juice while an animal is dragged to its death is wrong.
That’s right. I like animals more than most people.